Fat Tuesday: Roll up the Rim to feel like a Giant Loser

I am not a huge fan of Tim Hortons. That probably makes me less Canadian or whatever, but I also hate snow, hockey, and the Tragically Hip...so yeah. Their coffee is inconsistent as hell and they employ some of the stupidest people I've ever had the misfortune of dealing with (eg. I ordered one of their new 'lattes' and yeah...it was a fucking latte, all it was was steamed milk. They forgot EVERYTHING ELSE. It was like a cup of baby vom....ugh idiots). Anyway, every year they have a contest called "Roll up the Rim" and you basically ...roll up the rim of your cup to see if you won anything from a free coffee to a car or lots of money or something.
I know it's just a ploy to get people to buy more coffee, and I certainly never win anything great (or really win anything at ALL) but everytime when Roll up the Stupid Rim comes out I GET EXCITED.
WHY? Excited to feel like a loser every time I drink coffee? I hate how I can totally recognize marketing ploys and yet still get sucked in by them. It is highly illogical...yet I find myself buying more coffee at roll up the rim time. I guess it's the 'chance' of winning that gets me...it's kinda like getting a free lottery ticket with every purchase, and I love free.
Even though I don't win often/at all, I find that a lot of guys I know are too proud to redeem their free coffees and donuts so they give them to me. Dummies. So I do get my free Tim Hortons somehow...mouhahaha....